Tourist Profile
Demographics
-
Top 3 International Visitors: China, Australia, and India.
-
Top 3 Tourism Receipts: Indonesia (S$2.95 billion), China (S$2.63 billion) and India (S$1.17 billion), which account for 38 per cent of the overall TR excluding SEG (Sightseeing, Entertainment & Gaming, & TOURISM SECTOR PERFORMANCE).
-
Main Target Group:
-
25-44 years old (44.2%)
-
Spouse (45%)
-
Repeat Visitors (58%)
-
Motivations
-
Leisure remains the No.1 motivation, which presents 52% inbound tourists.
-
To attend BTMICE is the No.2 motivation, which includes 21% inbound tourists to visit Singapore.
Trip Planning
-
Internet
-
Official Website - YourSingapore
-
Online Tour Guide - MaFengWo, Lonely Planet
-
Social Media - TripAdvisor, Instagram
-
-
Family & Friends Refferals, especially repeat visitors
-
Traditional Multimedia:
-
Newspapers
-
Magazines
-
TV
-
Radio
-
-
Travel Agencies
-
Grand Prix Boardcast